The Foundation of Donor Referrals
You’ve decided it’s time to grow your donor base through donor referrals. You realize this significantly widens your reach and impact. You’re ready to make plans and set them in motion. But what’s the best way to start?
If you find you’re hesitant to reach out to your current donors because you’ve not a clue what to say or when the best time to reach out is, pull up a seat at the table. You’re not alone. Asking for referrals requires intention and strategic planning.
One key idea to remember is donor development ultimately comes down to trust-filled relationships. That’s the foundation.
Donors are never “just” a source of funding. They are brothers and sisters in Christ that God is using to do His work. Asking your donors to share referrals is more than growing your network—it is a sacred invitation for them to become advocates for your mission, in addition to being givers. Sharing referrals shows an immense amount of trust by donors in your organization.
Before inviting donors further into advocacy, ask yourself these 3 questions:
1. Are you cultivating meaningful relationships?
Matthew 7:12 says “In everything, therefore, treat people the same way you want them to treat you…” It’s no surprise that Jesus’ words apply to the donor development world. Don’t go radio silent for months then show up unannounced asking for referrals. (Well, you can, but we don’t recommend it.)
Before asking for a referral, develop strong relationships with your donors. Show genuine appreciation for their donations. Regularly update them on the impact their support has. Pray for them, too. Building this trust and rapport is the bedrock for them to be comfortable recommending your organization. How you engage with donors mirrors to them how you’ll treat their friends and family.
2. Are you educating your donors about your mission?
Do your donors have a solid understanding of your nonprofit’s mission, goals, and impact? Can they explain what you stand for in a couple sentences? Provide them regularly with engaging stories and testimonies of how God is at work. Donors who are passionate about your cause and confident in your organization’s effectiveness are more inclined to advocate on your behalf.
3. Do your donors believe they’re integral to your work?
People often care less about the money they give and more about whether they feel connected. Hebrews 13:16 says, “Do not neglect doing good and sharing, for with such sacrifices God is pleased.” Remind your givers of the good work they are doing. Explain the good work you in turn are doing through their generosity. Strengthen their belief that without their generosity and advocacy, your organization wouldn’t be where it is now. Underline in your communications just how much you value their support!
The right time to ask.
If you’ve answered at least two questions with a yes, start asking for referrals with confidence! If you’re not quite there yet, nurture and strengthen those relationships before reaching out to your donor base. The best thing about genuine relationship building is it simply takes effort. Trust God with the process.
Doing your best to care for your donors but lacking time to do it well—or consistently? Schedule a free call with us! At Compel You, we love stepping in to fill your donor development gaps–at a fraction of the cost of hiring full-time employees.
Not sure what we mean? Read more about fractional hiring here. It’s our joy to help you grow and do Kingdom work alongside you!